A typical day's worth of merchandise sold.
First there was packaging made from recycled materials. Then came packaging that could be recycled in a compost bin after use. Now, a Vermont company has introduced “precycled” packaging, which eliminates the process altogether.
Products ordered online from Mulchification.com never leave the factory. Instead they are immediately delivered to a mulch pile behind the warehouse, where they disintegrate within a week.
“It all started when we began offering packaging made from gently recycled toilet paper,” says company president Jimbob Cootie. “It never really caught on, but suddenly we realized that was the whole point. Why deliver physical products at all?
“Now we offer ‘carbon offsets’ based on the value of products you order but don’t actually receive. It’s a great way to reduce your carbon footprint while keeping the packaging odor out of your house.”
Mulchification’s product line includes organic cotton t-shirts, organic celery, and ugly hand-knit caps with earflaps.
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